Free People presents

I'm a media student, and as you've hopefully already realised, I love my clothes. So as you can expect, I'm in total bliss when fashion and film come together! Free People's one of my favourite brands so when I saw these two short film's they'd created to represent their collections I was in heaven. The only thing that was stopping me from dying from happiness is that I'm not these people or wearing these clothes. Oh well, we can all dream....*sigh*
Film is being used more and more to explore and represent fashion brands which I think is a really great for both industries. Creatives coming together from two different fields to create one product is always very interesting and inspiring. I just love that Free People has not only used the median of film but that they've put a story behind it so that the viewers can get really immersed in what their seeing. Which, really, is such a great marketing idea (putting a story behind the clothes) because it makes girls like me want to buy them even more. So sneaky!
Enjoy lovelies!

Love Always 

- B